02. Travel industry recovery trend and new travel revolution

Airbnb CEO said the travel revolution is expected to begin with a strong recovery trend in the travel industry

In September 2021, the Skift Global Forum, one of the largest business conferences in the travel industry, was held. It attracted a lot of attention as it was a representative business conference in the travel-related industry that suffered considerable damage due to the long-term pandemic. In particular, Brian Chesky, CEO of Airbnb, has made a lasting impression on the future travel industry through this forum.

In the forum's session, he said, "At a time when the travel industry is showing a strong recovery trend, a freer 'travel revolution' will emerge than before the pandemic, and a new golden age will be opened for the industry." As the basis for his argument, "remote work" was suggested. He stressed that before the pandemic, three living spaces, residential, workplace, and travel destinations, were separated, but that the distinction between spaces is ambiguous and fading with the increase in non-face-to-face activities, so we should prepare for the "travel revolution after the pandemic".

In fact, looking at the recent travel trends, interest in "healing" and "small but certain happiness" such as "long-term travelers," "loose travel plans," "silent countryside," and "travel to the outside" is increasing. In addition, online cyber travel, that is, digital twin LAN travel in the metaverse, and ways to see and sympathize with other people's travel photos are gaining popularity.

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