01.Social Condition Change and New world

01.Social Condition Change and New world

The widespread spread of socio-economic shocks due to the influence of COVID-19 in all countries around the world has led to overall and structural changes in economy, society and culture. The impact of Pandemic on the global economy and lifestyle is unprecedented. The most important thing to note here is that digital transformation has begun in economy, society, culture, business methods, and leisure activities based on the concept of untact.

Platform companies aimed to find technical ways to safely connect to each other despite the impact of pandemic have launched Untact services that can quickly accept Digital Transformation and have the same effect as Contact, expand user size, and grow rapidly. The key point of Digital Transformation depends on how continuously you can maximize and improve user experience by moving online and delivering fun experiences that you can offer with real offline user convenience and actions.

In particular, this part is the biggest change and innovation in culture, leisure, and fintech, and presents a new path to innovation that satisfies users' NEEDS and WANTS who are highly adaptive to the changes of the times. In this condition, the Untact service, which operates safely avoiding contact with others based on social distancing policies and new technologies, is expanding, but most users are longing for contact services that can communicate while maintaining physical distance as members of society. New types of services provide a variety of Customer Experiences (CX) to meet the needs of users in an Untact-based online environment due to environmental changes, but have recently rather failed to respond to the demand for Ontact type communication.

Within this environment, service platforms must create a combination of online and offline environments that can simultaneously meet the requirements for limiting contact with an unspecified number of people and longing for social communication. Users who are already familiar with this environmental condition will have NEEDS for various services in the future as their emotions change immediately, and accordingly, the service platform will have to continue to meet them.