01. Changes of travel trends.

Due to changes in the social environment caused by COVID-19, and the emergence of new technologies including mobile platforms, realistic media using metaverse, big data, and artificial intelligence (AI), many changes have also occurred in existing travel trends. In particular, non-daily travel to experience local life such as villages and alley markets instead of long-distance travel due to pandemic has become popular as a new trend, and expectations and consumption of creative convergence travel products beyond the use of global online travel agencies (OTAs).

New types of travel trends are being formed for various reasons, including the emergence of the Z and Millennial generations, the change in social awareness pursuing a balance between work and life, the increase in leisure time due to the implementation of the 52-hour workweek, the slowing trend of economic growth and the spread of the shared economy, technological advances following the 4th Industrial Revolution, increased interest in climate change and sustainability, and changes in tourist, tourism, tourism, and tourism policies due to changes in global political and diplomatic environments. The increase in travel experience for travelers, improvement of convenience due to technological development, and slowing economic growth are among the factors.

The accumulated increase in travel experience of tourists has had a significant impact on overall tourism trends, including travel purposes, information acquisition methods, destination selection, travel activities, and consumption expenditures. Travel is no longer a special event, but a part of leisure, as it is easier and more convenient to obtain travel information than in the past, can arrive at destinations by a variety of means, and can do travel activities that each individual wants. In particular, the perception that tourism is part of everyday leisure is a major starting point for a change in travel trends that causes changes in travel behavior by converging travel with various sectors.

In addition, strengthening trends that focus on value consumption, experience consumption, and ethical consumption rather than material consumption based on low economic growth and social awareness is also part of travelers' needs to consume travel more actively and eco-friendly. This change in trend is taking place all over the world.