02. Opportunities according to changes in travel trends

Changes in travel trends are creating new opportunities for the overall industry. Revfine, an online magazine publisher for the hotel, lodging and travel industries, has suggested a direction for tourism-related companies to prepare for the future by predicting changes in tourism trends.

They predicted that the number of single travelers will increase due to recent changes in demographic statistics, technological progress, and social awareness, and that new travel types will increase, including eco-healing travel, local cultural experiences, personalized travel, and convergence of business travel and leisure travel. Regarding technological advances that will affect the tourism industry, they mentioned customer services through robots or chatbots, personalized services through AI technology, combination of face recognition and voice recognition technology, smart hotels with improved travel convenience by applying IoT technology, indirect VR sports experience, and convergence of virtual and the real world using AR.

In addition, strengthening trends that focus on value consumption, experience consumption, and ethical consumption rather than material consumption based on low economic growth and social awareness is also part of travelers' needs to consume travel more actively and eco-friendly. This change in trend is taking place all over the world.

The recent travel trend is to apply various advanced technologies such as AI, IoT, AR, VR, and blockchain to the travel industry, as well as the platform economy. We think this trend will not only make it easier to enjoy travel to improve the convenience of travelers, but will also lead to various changes in the industry as a whole.

With the advent of the MZ generation, a unique characteristic of their journey was discovered. They have different perceptions of travel from the existing generation, enjoy various experiences based on flexible travel schedules, and are greatly influenced by SNS such as Instagram. In addition, eco-healing travel based on interest in international environmental issues such as global warming and changes in perception of sustainable travel are also trend issues to pay attention.

Through this trend change and analysis, ttinolja will continue to provide a new travel platform suitable for the new era along with the continuation of gourmet travel, and the key keywords defined accordingly are as follows: Bleisure travel that combines business and leisure, online-offline Meta-travel that utilizes a variety of technologies, and Sharing travel that organizes travel products by travelers themselves and sells and shares record information obtained from travel.