In the case of Korea, it was first introduced by Korean Air in 1984, and in 1990, telecommunication companies and gas stations began offering discount or accumulated membership services. Since the 2000s, the membership framework has spread widely in the distribution industry, and accordingly, various marketing methodologies and analysis services using membership services have also emerged. In overseas, various premium memberships have been created from postal-based membership services, and premium memberships and small-scale local memberships that require membership have continued to develop.